Meet The Installers- Part 1

Author Jane FarrellProject Coordinator As operators and maintainers, you want to make sure your graphics are lasting as long as possible. Here at Seifert, we don’t cut corners. Each step of the installation process, from proper training to the final quality inspection, is equally important to us. Located in Plattsburgh, New York, our state-of-the-art transit…

ConSeal Your Crack!

Author Jane Farrell Project Coordinator at Seifert Graphics In the transit industry, bus livery design is the icing on the cake. It showcases the transit authority’s brand, while also highlighting the aspects of the local area. All this is wrapped up (pun intended) into one beautiful design that encompasses the entire bus. But then….Sikaflex® That…

In Our Element

Author Max Seifert OEM Account Manager at Seifert Graphics Inc. A question that is asked frequently when comparing paint to vinyl is, “Will vinyl film hold up in the elements?” In the Northeast, the extremes of winter cold and harsh road salt are the main cause for concern. In the South, it is the fear…

Showing our True Colors

Color is everywhere and in the print world it’s everything. It seems there are endless options when it comes to printing colors. To make matters worse, a job often calls for accurate reproduction of color from a variety of printers across multiple materials. Seifert Graphics recently became certified as a G7 Master Grayscale Facility, which…

Ghostly Graphics – Top 5

It’s that time of year again when ghosts and goblins come and visit you throughout the night. If that isn’t enough to freak you out, I may have something that will. While it’s unlikely you’ll spot these scary things during the night, they are still frightening to witness in broad daylight. The best thing you…

Designing with Ansi – Part 2

Transit vehicle and bus safety and caution decals

Let’s bother our ANSI guru again with some more ANSI questions! Safety decal design part 2! More excitement! More questions and more answers. This time we ask our guru some design specific questions on how we design using the ANSI Z535 standard. How did you choose the typeface for ANSI and what is it?The Z353…

Transit Expo Excitement

With the falling leaves comes Expo's and Transit shows! All this excitement in the air, we decided to sit down with Aaron, one of our consulting members to ask him why Expo season is so thrilling for him. Why are you excited to go to the shows this year? "Frankly, it’s been awhile! After not…

COVID-19 Transit Messaging

Unfortunately, after over a year of restrictions, lockdowns, masking, and vaccines, the COVID-19 pandemic is still not a thing of the past. At the beginning of the pandemic in 2020 there was a lot of confusion on what was a requirement and what was optional for messaging on a transit vehicle. Our design team whipped…

Consulting vs Sales

A new approach to engaging customers. We as a nation love to swipe a card on that fancy dinner, or click “pay now” on that Amazon order we may or may not have needed. Buying is even an addiction for some. All that excitement, desire, and motivation changes drastically when you start talking about selling…

Designing with Ansi – Part 1

Transit vehicle and bus safety and caution decals

Introducing ANSI via our ANSI guru. Safety decal design! Sounds exciting, right? Maybe not to some, but to us, it’s what we do for a living! But what makes a good safety decal design? What makes something “stick out” or “pop”? We sat down with our safety decal design guru and asked him the questions…