WHO IS
Seifert Transit
Graphics?
We’re Seifert Transit Graphics, the authority in transit graphics. This family-run, female-owned DBE company began by hand-painting bus numbers many decades ago and has grown alongside the transit industry, developing decades of experience in supporting transit agency customers.
We’ve been printing safety decals, installing striping, designing transit branding, and becoming installation experts in execution and training since the 90s—back when everyone was asking themselves, “Did I do that?” Since then, we’ve learned what sticks (literally) and built a reputation for materials that last, designs that work, and service that doesn’t vanish once the job’s done.
Seifert's History in the Transit Industry
Family-owned and operated, Seifert Graphics Inc., headquartered in upstate New York, was founded in 1990. In 1992, we were certified as an NYS WBE, and in 2015, we were certified as an NYS DBE and ISO 9001:2015. Through an early relationship with Orion Bus Industries, we became fully focused and committed to the transit graphics industry. Over the next 20 years, we researched and learned from issues seen in the field. From that experience and knowledge, we developed the perfect decal specifications for bus graphics, large and small. Now, as a graphics company specializing in transit graphics, we have been serving transit vehicle manufacturers and transit authorities with our expert products, programs, and services for 30 years.
Today, fleets are evolving, needs are changing, and how to solve former problems needs new innovative solutions. We pride ourselves on the flexibility and creativity be provide our customers in quality custom solutions, products, and services. From finding ways to provide unique approaches to state-mandated messaging to communicating values via Title VI or other community-oriented initiatives. Practical solutions for maintenance teams and managers continues to be important to what we provide from material choices, to repair part poster solutions, to consultations on adhesives, and providing installation services and maintenance instruction that put the hands-on workers and their supervisors at ease.
We’re proud to be part of the legacy of public transit’s evolution with beautiful vinyl wraps designed and installed by our team. We’re proud of the relationships we build with customers to help them realize their vision for their agency. We’re proud to add life to paratransit vehicles so adults with disabilities or those requiring on-demand services can do so with dignity and excitement.
What does Seifert Graphics do?
Seifert Transit Graphics sets the standard for safety decals on transit vehicles across the United States. Think “Watch Your Step” or “No Smoking” signage with a cohesive look and premium materials fit for transit agencies far and wide, from NYC to St. Petersburg to Orange County.
Our catalog of safety decals, products, and services is wide-ranging to support transit authorities’ many needs, strategies, and adjustments to the ever-updating needs of the communities they serve.
In addition to online purchase and fulfillment, STG offers expert consultation, custom design options, and installation maintenance training to share our tricks of the trade and decades of experience
Why Transit Agencies Trust Seifert Transit Graphics
Agencies trust Seifert because we’ve spent decades inside the transit industry, learning what actually works in real service conditions. That experience comes from doing the work—designing, producing, installing, maintaining, and refining graphics across fleets of every size. We’ve tested materials, adhesives, and processes in the field, and we apply that hard-earned knowledge so agencies don’t have to relearn the same lessons.
We’re also deeply relationship-focused. When you call us, we know who you are, how your system operates, and what challenges you’re navigating. We don’t approach conversations with a quota or a pitch. Our role is to guide, not sell—asking the right questions, clarifying options, and helping agencies make informed decisions that fit their real-world constraints.
We act as a central point of clarity for our customers, regardless of whether a project falls within our capabilities. If something falls outside our scope, we help point you in the right direction. If it’s within our lane, we bring precision and follow-through—making sure designs are accurate, safety messaging is consistent, rebranding is thoughtful, and installation and maintenance teams are fully supported through training and documentation.
Customers value working with us because we focus on safety, responsibility, timing, and clear communication. The result is long-term partnerships built on trust, technical understanding, and the confidence that comes from working with people who know the transit industry as well as they know their own process.
Today, Seifert Transit Graphics carries forward the same principles that guided its earliest work: clarity, durability, and responsibility. The tools have changed—from brush to vinyl, from paint to engineered materials—but the intent remains the same. To help public transit agencies keep their fleets safe, consistent, and compliant, with solutions shaped by real-world experience and decades of industry knowledge.
Quality Care and Real-World Performance
“I’ve worked my way through every part of this company—from production and shipping to installation and design. That hands-on experience shapes how we think about quality today. For us, it’s never just about how something looks. It’s about how it installs, how long it lasts, and how it performs in real service. We don’t just see a vehicle on install day. We see it five years down the road.” — Max Seifert, Director of Operations
That long view defines how Seifert approaches quality. Once the company focused exclusively on public transit, quality became measurable. By working across fleets, manufacturers, and service environments, we learned how graphics fail, why materials lift, and how small design decisions can save hours in installation and years in maintenance. That real-world understanding shapes every product, process, and warranty we stand behind.
At Seifert, warranties are not sales promises. They are the result of materials science, tested processes, and disciplined installation practices designed explicitly for transit environments.
STG Vigor is a clear example. As vehicle manufacturers moved toward lighter-weight, specialized interior plastics, many standard adhesives failed to perform reliably. Materials that once worked well on older substrates began to lift or fail prematurely. STG Vigor was engineered to address low-surface-energy surfaces—including ABS plastics, stainless steel, and powder-coated materials—where traditional vinyl struggles to adhere. Designed and tested for transit use, STG Vigor carries an unconditional five-year warranty, reflecting confidence earned through field performance. It is built to remain legible, stay in place, and withstand daily service conditions—doing precisely what it was designed to do.
That same durability standard extends across the Seifert product line. STG Safety Reflective materials are engineered to improve the visibility of exterior graphics in dark and low-light conditions, helping emergency responders and maintenance personnel quickly identify critical safety messaging. Aluminum plates provide permanent, long-term solutions for high-wear environments, resisting abrasion, humidity, corrosive atmospheres, solvents, and fuels. All Seifert metal plates are manufactured to meet or exceed federal transit guidelines.
Warranty as a Reflection of the Process
“In ninety-five percent of the continental U.S., a vertical bus graphic is warranted to last seven years—but our customers see them hold up far longer. That’s because we don’t cut corners on inks, overlaminates, or installation quality. The warranty is the floor, not the ceiling.” — Max Seifert, Director of Operations
Seifert Transit Graphics maintains certifications through ongoing audits that verify print processes, material selection, and adhesion strength. We work with 3M-certified materials and installation standards not as a checkbox, but as an integrated system—ensuring compatibility between films, adhesives, overlaminates, and real-world service conditions.
Just as significantly, quality care extends beyond installation. Through training, documentation, and maintenance guidance, we help agency teams properly care for their graphics so livery, decals, and wraps continue to perform well beyond the stated warranty period.
Every warranty we stand behind is based on something measurable: ANSI safety standards, ADA and DOT regulations, certified materials, and decades of transit-only experience. The result is not just coverage on paper, but confidence in service—year after year, vehicle after vehicle.
Protecting Fleet Value in Advertising Environments
Many transit agencies rely on exterior advertising programs to generate revenue. While Seifert does not produce advertising wraps, we play an essential role in protecting fleet livery throughout the advertising lifecycle.
Improper materials, rushed installations, or aggressive removal techniques can damage base graphics, increase labor costs, and shorten the life of a vehicle’s core branding. Our role is to help agencies avoid those outcomes. We consult on compatible materials, installation sequencing, and removal processes so advertising can be applied and removed cleanly—without compromising the integrity of the underlying livery.
By planning and using the right materials from the start, agencies can generate advertising revenue without paying for it later in lost time, added expense, or premature rebranding.
Always Free Consulting to Build Customer Relationships
“When people ask how we’re different, I always come back to relationships. When you call us, we know who you are. That only happens when you’re focused on people, not quotas. I don’t go into conversations trying to sell anything. I show agencies what they already have and help them see it clearly. Once they see it, the right decision usually makes sense on its own.
For years, safety messaging was based on opinion instead of standards, so we created something grounded in ANSI and real-world use. This isn’t about selling add-ons or trinkets. These decisions are already part of an agency’s process. Our role is to guide—to bring clarity, reduce confusion, and make safety and consistency easier to achieve across an entire fleet.” Emmett Seifert, Director of Customer Development
At Seifert, consulting has never been a sales tactic. It’s how we work.
Because we focus exclusively on public transit, our conversations start with industry understanding—not product lists. We come in to listen, ask questions, and help agencies make sense of what they already have. That approach reflects our belief in serving first, not selling. When clarity comes first, the right decisions tend to follow on their own.
Customer development, as we practice it, is about long-term relationships. It means knowing your system, remembering your history, and staying engaged as fleets evolve over time. When agencies call us, they’re not starting from scratch. They’re picking up a conversation that’s already grounded in context and trust.
One of the most common challenges agencies face is inconsistency—across vehicles, across generations of buses, and across time. Outdated practices, one-off decisions, and shifting OEM standards can quietly create confusion, inflate costs, and make maintenance harder than it needs to be. We also see agencies pushed into unnecessary expenses simply because no one has helped them step back and assess what’s actually needed.
That’s where our Fleet Analysis comes in. We walk vehicles, document what’s installed, and present a clear picture of current conditions. This process helps agencies identify gaps, redundancies, and opportunities for standardization—making planning easier and decisions more confident. It’s not about pointing out flaws. It’s about creating visibility and shared understanding.
From there, we often develop custom catalogs tailored to each fleet. These catalogs become living references—showing approved graphics, locations, quantities, and specifications—so teams can reorder accurately, maintain consistency, and avoid guesswork. For many agencies, this becomes a foundational tool for training, maintenance, and long-term planning.
Always Free Consulting reflects how we see our role in the transit ecosystem. We’re here to guide, to clarify, and to help agencies navigate complexity with confidence—today and years down the road.
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