When it comes to public transit, design is often the unsung hero. But for Gamaliel Anguiano, also known as G, the creative force behind Santa Maria Regional Transit’s (SMRT) rebrand, design isn’t just about aesthetics but about trust, inclusion, and long-term community impact. We spoke with G about what it means to brand transit systems with purpose, and how thoughtful design can elevate rider experience, build public confidence, and reflect the identity of a region.
Designing Transit with Purpose: How Santa Maria Regional Transit Brings Personality to Public Service
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